Portrait of Caio de Oliveira
Caio de Oliveira · Marketing strategy & brand

Always
in motion.

I lead integrated marketing that connects brand and performance, aligning teams, partners and data around one goal.

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Based in Verona, IT €2M+ budgets managed 6+ cross-functional teams led
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01 · Origins
João Pessoa · Brazil

Born where the sun rises first.

João Pessoa is the easternmost city of the Americas, and the continent's closest point to Europe.

2002 · Across the Atlantic

Then I made Italy home.

In 2002 I crossed the ocean and settled in Italy, where I built my life and my career.

Two cultures · one way of working

Curious about everywhere else.

Living between two cultures taught me to read people, adapt fast and connect teams, markets and ideas. 20+ countries explored so far.

Distance travelled 7,400 km
João Pessoa → Verona
In numbers

A wider scope every time.

7+Years in marketing
€2M+Marketing budgets managed
6+Cross-functional teams led
100K+Audience owned, email
  1. TeamRetail team performance and local activations
  2. OrganisationCompany-wide change and DE&I communication
  3. Brands & budgetMulti-brand, full-funnel media up to TV
  4. BusinessIntegrated strategy, KPIs for C-level
02 · Career

The path so far.

Two industries, one method. Every role widened what I was responsible for: from a store team to brands, budgets and business goals.

01 · NOW2024 →

Marketing & Communication Specialist

Air Dolomiti · Lufthansa Group · Verona
100K+Email subscribers
5+Co-marketing partners
C-levelKPI reporting
  • Own the integrated strategy across owned, earned and paid channels, tied to revenue goals
  • Lead the email programme: segmentation, A/B testing and automation
  • Oversee agencies and end-to-end creative production, digital and offline

Highlight Built the GA4 and BI KPI framework behind marketing recommendations to C-level.

022022 – 2024

Digital Marketing Specialist

Decathlon Italia · Milan
3Brands: Van Rysel, Solognac, App
5Channels, social to TV
€2M+Media budgets managed
  • Led cross-functional work groups of mixed seniority across marketing, media and partners
  • Full-funnel campaigns: programmatic, Meta, LinkedIn, connected and linear TV
  • Continuous A/B testing and audience segmentation to improve media ROI

Highlight Shaped the Italian digital and media strategy for the global launch of the Elops 920 E e-bike.

032021 – 2022

Communication Specialist

Decathlon Italia · Internal & DE&I
1Company-wide change programme
ITMarket-wide rollout
DE&ICommunication framework
  • Internal communication strategy to cascade new organisational values
  • Functional leadership across departments on high-visibility initiatives

Highlight Led internal communication for a company-wide change programme, cascading new values across the Italian market.

042021 · Belgium

Marketing & Communication Intern

Fujitsu Belgium
5Months abroad
3HR pillars supported
ENWorking language
  • Audited branding and communication channels, with actionable recommendations for HR campaigns
  • Social content aligned with global strategy for Wellbeing, Talent Management and Consulting
05 · WHERE IT STARTED2014 – 2022

Sport Leader · Retail Team Lead

Decathlon Italia
7+Years on the floor
TeamPerformance lead
LocalEvents & activations
  • Local marketing activations, events and community initiatives to drive traffic and loyalty
  • Where I learned marketing from the customer up
SWIPE →
03 · How I lead

What racing taught me about leading.

Twelve seasons of semi-professional BMX racing, 2009–2021, across Italy and Europe.

BMX RACE12SEASONS
01
On the track

Win at the gate.

Much of a race is decided in the first seconds.

At work

Preparation before launch: clear briefs, shared goals and a team that knows the plan before the gate drops.

02
On the track

Pick your line.

You choose one line and you commit to it.

At work

Few priorities, chosen on data, and the courage to say no to everything else.

03
On the track

Get up first.

Everyone crashes. Winners get up first.

At work

Owning mistakes, treating them as data and building teams where falling isn't scary.

A moment on the track

PLACEHOLDER · a race moment that taught you something (a start, a crash, a comeback)

The same lesson at work

PLACEHOLDER · when you applied it in a project or with a team

04 · Education & languages
CiaoOláHelloHola
Italian Native
Portuguese Native
English C1
Spanish C1

Master's in Digital Communication & Marketing

Universitas Mercatorum

Bachelor's in Communication & Media

IUSVE – Istituto Universitario Salesiano Venezia

Thesis
R.E.D. – Reduce Environmental Damage

A mobile app to monitor and reduce your personal carbon footprint, taken from concept to a working prototype and then to an MVP.

Psychology & the Science of Well-Being

Yale University · online course

05 · Continuous learning

On my radar.

Technology moves faster than any plan. I keep scanning the horizon and turn new tools into marketing results.

DATA & AI

Social analytics dashboard

Automated n8n pipelines bring TikTok and Instagram data into a live dashboard, with AI-driven content analysis.

View →
STRATEGY

Master's in Digital Communication & Marketing

Universitas Mercatorum · in progress

COMMUNITY

TEDxVerona

Marketing & Communication Coordinator, volunteer · 2022–2024

NEXT SIGNAL

PLACEHOLDER · what you are exploring right now

06 · Right now

Let's build what's next.

Now

Marketing & Communication

Air Dolomiti · Lufthansa Group

Learning

Master's in Digital Marketing

Universitas Mercatorum

Exploring

AI & automation in marketing

Dashboards, pipelines, content intelligence

Thanks for scrolling this far. I'm always happy to talk about brands, marketing and ideas that move people. My inbox is open.

caiodoliv@gmail.com LinkedIn Classic CV
Portrait of Caio de Oliveira
Caio de Oliveira · Verona
JOÃO PESSOA
VERONA